BOND Payroll Services www.bondpayrollservices.co.uk
BOND Payroll services wanted a conversions-led redesign that kept within BOND’s brand guidelines. The website required an information architecture rework to simplify an often confusing and information heavy industry. It also needed to operate as an effective 24/7 lead generation tool.
- Competitor research, Google Analytics analysis and in-depth meetings with the client to better understand the brand, USP's, website performance and the industry itself.
- Wireframed prototypes used to define user journeys and navigational user flows.
- 4 colour-cordinated content silos for each key business area, with each area broken down into easily digestable and scannable chunks of information.
- Pictures of each persona used across the website to connect with the target market.
- Social proof and reputation enhancers placed on every page to increase trust.
- Strategically placed calls to action encouraging phone calls, form fills and downloads