SEO and Internet Marketing
Having a website is great. Standard. But the main challenge is getting your website found by your target audience and keeping your visitors coming back for more. Make your website work harder! SEO and internet marketing can help enormously in getting your site out there and into the paths of your required audience thus increasing traffic and boosting profits. The key is optimising your website for both users and search engines. That means good quality content built over a solid foundation of standards compliant code, and a robust and targeted online marketing strategy to complement.
Increase visitors, enhance your brand image and convert sales. If you want your website to perform better, contact me.
Search Engine Optimisation (SEO)
Search engines such as Google and Yahoo are your friend. The higher your website ranks on these search engines, the more likely your potential customers are likely to find you. In order to increase your page rank, your website needs to start off by being optimised for search engines.
- Website Optimisation - Search engine friendly, content rich website coded to w3c standards.
- Keywords Analysis - Find the best keywords for your website.
- Competitor Analysis – Analyse and learn from what your competitors are doing well and not so well.
- Link Building – build links from related and authoritative websites
Internet Marketing
Market your website online and reach a worldwide audience 24/7. Internet marketing is promoting and increasing awareness of your brand/website online. Supplement your website, boost your internet presence and engage more intimately with an ever-increasing tech-savvy audience.
- Social Media Marketing – Interact and build relationships with your audience. Gain followers, increase traffic and boost brand reputation through social networking sites such as Facebook, Twitter and LinkedIn.
- Blogs – Stay current, share buzz and keep engaging your audience and network through blogging.
- PPC Adword campaigns – Carefully targeted Pay-per-click campaigns using Google adwords, yahoo search marketing, Microsoft AdCenter are a great cost-effective way of acquiring targeted traffic.
- Web analytics and Conversion Optimisation – Analyse and learn from user relationship with your website, optimise user experience and optimise conversion rates.
Email Marketing
Carefully executed email marketing campaigns that keep within the safe boundaries of spam are a fantastic way of staying in touch with your audience and driving repeat traffic. I have experience optimising email campaigns for maximum impact and building email templates that are attractive, work well and render perfectly in all mail clients. With a carefully thought out marketing campaign, you can grow your database and keep visitors coming back for more. For more information, contact me.
